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Clinical studies show Biofreeze beats ice cold. Researchers recently completed a study on the effectiveness of two types of cold therapy – ice and Biofreeze Pain Reliever, a menthol-based topical analgesic – on muscle soreness that results from strenuous or unaccustomed exercise. The study concluded that: Biofreeze reduced muscle soreness 63% more than ice. Biofreeze reduced neck pain nearly twice as much as ice. Arthritic knee pain reduced 27-375 with Biofreeze. Low back pain was 7